SNCF Voyageurs

02/2021

Création d’un dispositif « Nudge » en Gare de Paris St Lazare

Cette méthode d’incitation douce qui, en s’appuyant sur des mécanismes psychologiques et sociaux adaptés à la problématique donnée, affectent inconsciemment et font évoluer les comportements des usagers en leur suggérant d’adopter des comportements simples. L’objectif ici étant de fluidifier les flux de voyageurs et ainsi faciliter la circulation dans la gare.
Le dispositif visuel d’aide « Nudge« , mené en gare de Paris St Lazare, consiste en une signalétique colorée et ludique appliquée sur les CAB situés en direction des lignes Transilien.
Il vise à améliorer l’expérience des voyageurs occasionnels, arrivant des lignes normandes, en leur suggérant de mieux positionner leurs titres de transport (billet et téléphone portable) afin de fluidifier le passage aux portails de contrôle automatique des billets (CAB).

Client : SNCF Voyageurs
Expertise : Direction Artistique, Illustration
Réalisation : Décembre 2020

Étiquettes : , , ,

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